WoMM vs Referrals
Difference between WoMM and Referrals If you don’t know what referral marketing is, you might be missing one of the most cost-effective ways of getting new customers. In this post, we’ll tell you more about referral marketing, cover the difference between word-of-mouth marketing (WoMM) and referral marketing (RM), show you the benefits of refer-a-friend programs and how referral marketing can generate high revenue. Remember the last time your friend shared a promo code (if you want to know more, my eMail is below) with you or a discount on a first purchase ? If you used that code and made the purchase, it is most likely that you have already been a part of a Referral Marketing Campaign. If you don’t know what referral marketing is, you are missing one of the most cost-effective ways of getting new customers through word-of-mouth. The mind-blowing stats speak for themselves. # 75% of companies using referral programs say referrals are thei...